Healf × ID Formulas
in daily health.
32 ingredients | Developed over 6 years | One daily protocol
Two brands. One shared approach to better health.
Healf and ID Formulas share a belief that the future of health is proactive — combining science, daily behaviours and better data to help people understand and support their health over time.
The partnership brings Advanced ID to the Healf community as a comprehensive daily protocol designed to make sophisticated nutritional support simpler.
MEET ADVANCED ID
A comprehensive daily protocol for a longer, healthier you.
Advanced ID was formulated following six years of research and development, bringing together 32 scientifically backed ingredients within one integrated daily protocol.
32 scientifically backed ingredients
Developed by Consultant Dermatologists.
Designed to work together
One daily habit
Ingredients
32 Ingredients. One Daily Protocol.
A carefully selected combination of vitamins, minerals and specialist ingredients brought together to support multiple areas of health.
Multi-system support
Supporting health from multiple angles.
Advanced ID supports key areas of health, helping you feel, perform and recover at your best.
Sleep
Supporting better sleep quality.
Cognition
Focus, clarity and mental function.
Recovery
Help your body feel restored.
Energy
Sustained energy and everyday.
Skin, Hair & Nails
Nutritional support from within.
Healthspan
Support long-term healthy ageing
Developed through research. Tested in the real world.
Before launch, Advanced ID was put through a 12-week real-world research programme designed to understand how participants responded across multiple areas of health and wellbeing.
Participant-reported outcomes were combined with objective biometric data captured through WHOOP.
12 weeks
One connected journey
52 Participants
Taking part in The Circle
270,000+
WHOOP data points captured
The Results
Real results. Measured over time.
Large percentage-led results covering areas such as Sleep, Energy, Recovery, Cognition and Skin/Hair.
81%
Had a lower resting heart rate at 90 days
73%
Saw higher HRV at 90 days
73%
Improved their Sleep Performance
69%
Improved their Recovery score
On Advanced ID
0 – 90 days
Off Advanced ID
90+ days
Tracked Beyond How You Feel.
After 90 days on Advanced ID, WHOOP data showed improvements across four key metrics.
+13.6%
Heart Rate Variability
+5.7%
Recovery
+4.1%
Sleep Consistency
+2.7%
Sleep Performance
Introducing the Data Lab
The future of healthspan is measurable.
WHOOP captures how your body is responding. Your monthly check-ins capture how you're feeling.
The Data Lab brings the two together, combining WHOOP analytics with your self-reported progress to create a personalised view of how your health is evolving over time.
Track
Check in
See progress
Why ADVANCED ID
- Typical routine
- Advanced ID
- Multiple products
- One daily protocol
- Individual ingredients
- 32 scientifically backed ingredients
- Generic formulation
- Developed over six years by Consultant Dermatologists
- Judged mainly by how you feel
- Participant outcomes + biometric tracking
- Supplementation in isolation
- Connected to The Data Lab.
Real People.
Real experiences. The data tells one part of The Circle story. The people who took part tell another.
Simone
Cormac
Shannon
Aine
GET STARTED TODAY
One protocol. 32 ingredients. Built for your healthspan.
Advanced ID brings six years of research and 32 scientifically backed ingredients together into one comprehensive daily protocol.