Cookie Policy
Cookie Policy
As we place great importance on protecting your privacy, we want to inform Internet users using our website https://www.idformulas.com (“Site”) of the deposit and use of cookies, as well as the means at their disposal to set up their functioning.
You can choose whether to accept cookies or not. We use cookies to enhance your browsing experience, serve personalized ads, and analyse our traffic. By clicking on the “Accept All” button below, you consent to our use of non-essential cookies and you consent to the collection by us of the data listed below (including city and county location data to show relevant content for your region). You can manage your preferences or reject optional cookies by clicking on the “Manage Settings” button.
What Are Cookies?
This Cookie Policy explains what cookies are and how we use them, the types of cookies we use, i.e. the information we collect using cookies and how that information is used, and how to manage the cookie settings.
Cookies are small text files that are used to store small pieces of information. They are stored on your device when the Site is loaded on your browser. These cookies help us make the Site function properly, make it more secure, provide better user experience, understand how the Site performs and to analyse what works and where it needs improvement.
What Data Can We Obtain?
Although the precise details of the data we collect through cookies vary according to specific needs, we generally collect the following data on our Site:
Connection data
Navigation data
Browser data
Device data
Advertisements clicked on
City and county location data to show relevant content for your region
How Do We Use Cookies?
We use cookies to provide content, services and advertising tailored to your interests and to create visit statistics, record the data communicated and optimise navigation routes. Like most online services, our Site uses first-party and third-party cookies for several purposes. First-party cookies are mostly necessary for the Site to function the right way, and they do not collect any of your personally identifiable data.
The third-party cookies used on our Site are mainly for understanding how the Site performs, how you interact with our Site, keeping our services secure, providing advertisements that are relevant to you, and generally providing you with a better and improved user experience and to help speed up your future interactions with our Site.
Types of Cookies We Use
Strictly necessary cookies.These are cookies that are required for the operation of our Site. These essential cookies are always enabled because our Site will not work properly without them. They include, for example, cookies that enable you to log into secure areas of our Site, use a shopping cart or make use of e-billing services. You can switch off these cookies in your browser settings, but you may then not be able to access all or parts of our Site.
Name of the cookie | Purpose | Expiration |
|---|---|---|
_session_id | Maintains your shopping session, cart contents and login state | Session |
_shopify_y | Distinguishes unique visitors for Shopify analytics | 1 year |
_shopify_s | Tracks actions taken within a single browsing session | 30 minutes |
_shopify_sa_t | Records the traffic source that brought a visitor to the site | 30 minutes |
_shopify_sa_p | Records the pages visited during a session for attribution | 30 minutes |
cart | Stores the contents of your shopping cart between pages | 2 weeks |
cart_sig | Validates cart contents to prevent tampering | 2 weeks |
cart_ts | Records the timestamp of cart activity | 2 weeks |
secure_customer_sig | Authenticates a logged-in customer session | 20 years |
storefront_digest | Verifies access to password-protected storefronts | Session |
Analytical or performance cookies. These allow us to recognise and count the number of visitors and to see how visitors move around our Site when they are using it. This helps us to improve the way our Site works, for example, by ensuring that users are finding what they are looking for easily. If you do not allow the deposit of these cookies, we will not be able to track the performance of our Site.
Name of the cookie | Purpose | Expiration |
|---|---|---|
_ga | Google Analytics 4 - assigns a unique ID to distinguish visitors and measure site usage | 2 years |
_ga_XXXXXXXXXX | Google Analytics 4 - stores and counts page views for your GA4 property | 2 years |
_gid | Google Analytics - assigns a new unique ID each day to distinguish visitors | 24 hours |
_gat | Google Analytics - throttles the rate of data collection on high-traffic pages | 1 minute |
_shopify_fs | Records the timestamp of a visitor's first session for analytics purposes | Persistent |
_landing_page | Tracks the first page a visitor lands on during a session | 30 minutes |
_orig_referrer | Stores the referring URL that brought a visitor to the site | 30 minutes |
Functionality cookies.These are used to recognise you when you return to our Site. This enables us to personalise our content for you, greet you by name and remember your preferences (for example, your choice of language or region). By disabling the use of these cookies, you will still be able to continue browsing on our Site but your preferences will not be saved.
Name of the cookie | Purpose | Expiration |
|---|---|---|
_shopify_country | Remembers your selected country or region to serve localised content and pricing | Session |
_shopify_m | Stores your cookie consent preference so it is remembered across visits | 1 year |
_shopify_tm | Manages a temporary token used during the consent preference process | 30 minutes |
_shopify_tw | Supports consent preference management across Shopify-hosted domains | 2 weeks |
keep_alive | Keeps a logged-in customer session active while browsing | 2 weeks |
__kla_id | Klaviyo - identifies returning visitors and links browsing activity to a known contact for personalised content | 2 years |
_pinterest_sess | Pinterest - maintains a session for Pinterest social share button | Session |
_pin_unauth | Pinterest - assigns an anonymous ID to visitors interacting with the Pinterest share button | 1 year |
guest_id | X - assigns an ID to visitors for basic site functionality and social sharing | 2 years |
_twitter_sess | X - maintains a session for X social share button | Session |
Marketing cookies. Marketing cookies are used to track visitors across websites. The intention is to display ads that are relevant and engaging for the individual user.
Name of the cookie | Purpose | Expiration |
|---|---|---|
__kla_id | Klaviyo - identifies returning visitors and links browsing activity to a known contact for personalised content | 2 years |
_fbp | Meta Pixel - identifies browsers to enable ad delivery and conversion tracking across Facebook and Instagram | 3 months |
_fbc | Meta Pixel - stores the click ID from a Facebook ad to enable conversion attribution | 3 months |
fr | Meta - delivers targeted advertising and measures ad effectiveness across Meta platforms | 3 months |
_ttp | TikTok Pixel - tracks conversions and measures the effectiveness of TikTok ad campaigns | 13 months |
tt_webid | TikTok - assigns a unique ID to identify users for ad targeting | 1 year |
Advertising targeting cookies & third-party cookies.These cookies record your visit to our Site, the pages you have visited and the links you have followed. We will use this information to make our Site and the advertising displayed on it more relevant to your interests. We may also share this information with third parties for this purpose so that they can serve you with relevant advertising on their websites. These cookies are generally placed by our advertising partners in order to offer you advertising content, on and off our Site, relevant and personalised according to your interests etc. If you do not accept the deposit of these cookies, you may not see suitable advertisements appear. These may be, for example, cookies deposited by social networks or by advertising agencies. Please note that the following third parties may also use cookies, over which we have no control. These named third parties may include, for example, advertising networks and providers of external services like web traffic analysis services. These third-party cookies are likely to be analytical cookies or performance cookies or targeting cookies:
Shopify
Facebook
X
Instagram
YouTube
Pinterest
Your Choices About Cookies. You can always allow, limit or refuse the deposit of our cookies, in whole or in part, by clicking on the “Cookies settings” section at the bottom of the page.
Traffic and performance cookies, advertising cookies and social media cookies will only be placed on your device if you have previously consented to them through the settings window. For functional cookies, you have the possibility to refuse their deposit at any time from the settings window. In addition to this, different browsers provide different methods to block and delete cookies used by websites. You can change the settings of your browser to block/delete the cookies. Listed below are the links to the support documents on how to manage and delete cookies from the major web browsers.
Chrome:https://support.google.com/accounts/answer/32050
Safari:https://support.apple.com/en-in/guide/safari/sfri11471/mac
Internet Explorer:https://support.microsoft.com/en-us/topic/how-to-delete-cookie-files-in-internet-explorer-bca9446f-d873-78de-77ba-d42645fa52fc/
If you are using any other web browser, please visit your browser’s official support documents.
If you have any questions or concerns about our use of cookies, please send us an email atinfo@idformulas.com.